{"id":1791,"date":"2021-09-01T13:37:45","date_gmt":"2021-09-01T11:37:45","guid":{"rendered":"https:\/\/wgsr.uw.edu.pl\/pisg\/?p=1791"},"modified":"2021-09-01T13:37:45","modified_gmt":"2021-09-01T11:37:45","slug":"t-66-2-s-55-69","status":"publish","type":"post","link":"https:\/\/pisg.wgsr.uw.edu.pl\/?p=1791","title":{"rendered":"T. 66.2, s. 55-69"},"content":{"rendered":"\n<h1 class=\"has-text-align-center wp-block-heading\"><strong>Influence of selected factors on the repeat purchase of the a package tour \u2013 case study from tourism of the Moravian-Silesian Region <\/strong><\/h1>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Wp\u0142yw wybranych czynnik\u00f3w na ponowne wykupienie wycieczki zorganizowanej \u2013 studium przypadku z turystyki Regionu Morawsko-\u015al\u0105skiego <\/h2>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\"><strong>Patrik KAJZAR<\/strong><\/h5>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\">Silesian University in Opava,<br \/>School of Business Administration in Karvina<br \/>e-mail: kajzar@opf.slu.cz<br \/>ORCID: 0000-0001-7834-3212<\/h5>\n\n\n\n<p><strong>Abstract: <\/strong>The aim of this paper is to identify influence of selected factors on the repeat purchase of a package tour based on the responses of the selected customers in the Moravian-Silesian Region. The main factors are divided into three main groups as staff, environment and offer and each of these groups consists of other selected factors. Analyses of frequency responses and frequency distribution of data were used. Statistical hypotheses were formed, reflecting the relationship between the difference in responses from the customers\u2019 and selected quality factors, that may affect the repeated purchase of the package tour. Most customers of repeat purchase of the package tour are affected by professional behaviour, sufficient space, cleanliness, tidiness of company premises and corresponding ratio of price \/ quality. This study is important not only for the marketers\u2019 but also for all employees in services. Knowledge of the consumer buying behaviour leads to huge long term benefits to the businesses in various regions not only in Europe.<\/p>\n\n\n\n<p><strong>Key words<\/strong>: Customers, consumer behaviour, factors, Moravian-Silesian Region, package tour, tourism<\/p>\n\n\n\n<p><strong>Zalecany spos\u00f3b cytowania \/ Cite as<\/strong>: Kajzar P., 2021, Influence of selected factors on the repeat purchase of the a package tour \u2013 case study from tourism of the Moravian-Silesian Region, Prace i Studia Geograficzne, 66.2, Wydzia\u0142 Geografii i Studi\u00f3w Regionalnych Uniwersytetu Warszawskiego, Warszawa, 55\u201369, DOI: 10.48128\/pisg\/2021-66.2-04<\/p>\n\n\n\n<p>Wp\u0142yn\u0119\u0142o: 4.02.2021<br \/>Zaakceptowano: 3.08.2021<\/p>\n\n\n\n<p><a href=\"https:\/\/pisg.wgsr.uw.edu.pl\/wp-content\/uploads\/2021\/09\/PiSG_66.2-04_Kajzar.pdf\">Pobierz ca\u0142y tekst w pdf \/ Get full text (pdf format) <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influence of selected factors on the repeat purchase of the a package tour \u2013 case study from tourism of the Moravian-Silesian Region Wp\u0142yw wybranych czynnik\u00f3w na ponowne wykupienie wycieczki zorganizowanej \u2013 studium przypadku z turystyki Regionu Morawsko-\u015al\u0105skiego Patrik KAJZAR Silesian University in Opava,School of Business Administration in Karvinae-mail: kajzar@opf.slu.czORCID: 0000-0001-7834-3212 Abstract: The aim of this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[241,363],"tags":[763,809,827,1007,1719,1889,2187,2631,2693,2907,2917],"class_list":["post-1791","post","type-post","status-publish","format-standard","hentry","category-patrik-kajzar","category-t-66-z-2","tag-consumer-behaviour","tag-customers","tag-czynniki","tag-factors","tag-moravian-silesian-region","tag-package-tour","tag-region-morawsko-slaski","tag-tourism","tag-turystyka","tag-wycieczka-zorganizowana","tag-zachowania-konsumentow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T. 66.2, s. 55-69<\/title>\n<meta name=\"description\" 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