Influence of selected factors on the repeat purchase of the a package tour – case study from tourism of the Moravian-Silesian Region
Wpływ wybranych czynników na ponowne wykupienie wycieczki zorganizowanej – studium przypadku z turystyki Regionu Morawsko-Śląskiego
Patrik KAJZAR
Silesian University in Opava,
School of Business Administration in Karvina
e-mail: kajzar@opf.slu.cz
ORCID: 0000-0001-7834-3212
Abstract: The aim of this paper is to identify influence of selected factors on the repeat purchase of a package tour based on the responses of the selected customers in the Moravian-Silesian Region. The main factors are divided into three main groups as staff, environment and offer and each of these groups consists of other selected factors. Analyses of frequency responses and frequency distribution of data were used. Statistical hypotheses were formed, reflecting the relationship between the difference in responses from the customers’ and selected quality factors, that may affect the repeated purchase of the package tour. Most customers of repeat purchase of the package tour are affected by professional behaviour, sufficient space, cleanliness, tidiness of company premises and corresponding ratio of price / quality. This study is important not only for the marketers’ but also for all employees in services. Knowledge of the consumer buying behaviour leads to huge long term benefits to the businesses in various regions not only in Europe.
Key words: Customers, consumer behaviour, factors, Moravian-Silesian Region, package tour, tourism
Zalecany sposób cytowania / Cite as: Kajzar P., 2021, Influence of selected factors on the repeat purchase of the a package tour – case study from tourism of the Moravian-Silesian Region, Prace i Studia Geograficzne, 66.2, Wydział Geografii i Studiów Regionalnych Uniwersytetu Warszawskiego, Warszawa, 55–69, DOI: 10.48128/pisg/2021-66.2-04
Wpłynęło: 4.02.2021
Zaakceptowano: 3.08.2021