Contemporary luxury tourism and emerging new destinations: The case of Iran
Współczesna turystyka luksusowa i nowe wschodzące kierunki: przykład Iranu
Hossein NOROOZI
University of Milano-Bicocca
e-mail: h.noroozi@campus.unimib.it
Abstract: This article aims to explore the concept of contemporary luxury tourism and try to associate it with the Iranian context. More specifically, feasibility and potential study of luxury tourism in Iran in terms of rarity and uniquely by considering the cultural factors. This paper investigates, the concept of luxury has changed over time. In addition, will stress on the importance of recognizing the potential of luxury travel and its diversity in Iran and bringing these topical international issues to a wide audience.
The luxury travel market raised new demands for emerging destinations like Middle Eastern and South Asian countries. Furthermore, in recent years a large number of new destinations like Iran have emerged around the world and have started to compete and generate income in the international tourism market. According to analysis data in this paper, Iran like most countries in the Middle East has a natural competitive advantage in global luxury tourism. Thanks to the current conservative policy all its aesthetic aspects have been under protection for decades. However, the potential of this competitive advantage has not been reached.
The research design in this paper consists of three stages to ensure rigorous scale development. The strategies, processes, techniques utilized in the collection of data or evidence for analysis in order to uncover new information or create a better understanding of this topic is driven from materials in the field of luxury and luxury travel during the last decades. In order to reduce this limitation, the researcher tried to have a generalization review. Data for this study were obtained during the COVID-19 crisis.
Key words: luxury tourism; potential; attraction; destination; Iran
Zalecany sposób cytowania / Cite as: Noroozi H., 2021, Contemporary luxury tourism and emerging new destinations: The case of Iran, Prace i Studia Geograficzne, 66.2, Wydział Geografii i Studiów Regionalnych Uniwersytetu Warszawskiego, Warszawa, 171–184, DOI: 10.48128/pisg/2021-66.2-10.
Wpłynęło: 11.12.2020
Zaakceptowano: 23.11.2021